Google Ads for UPSC Coaching
How we generated 118 quality leads at just ₹94 per lead using Demand Generation Campaign
About the Client
Deepanshu Singh — UPSC Mentor with 11+ years of teaching experience. Previously taught at Unacademy (7 yrs), Next IAS (3 yrs), and StudyIQ IAS (1 yr). Currently serving as Public Policy Advisor to the Government of UP.
🎯 The Winning Strategy
Demand Generation Campaign
We chose Google's Demand Gen campaign type — perfect for coaching institutes to reach high-intent learners across YouTube, Discover & Gmail.
High-Converting Video Creatives
Tested multiple video ads. The right creative + storytelling boosted form submissions from 1 lead to 78 leads on the same audience.
Custom Audience Targeting
Built custom audience lists based on UPSC aspirant behavior. Switching audiences took us from 37 leads to 78 leads with the same budget.
Smart Remarketing
Collected campaign audience data and ran remarketing layers to capture warm leads who didn't convert the first time.
Image & Carousel Ads
Once the video campaign matured, we layered in image and carousel ads to reduce cost per lead and scale results further.
Optimized Landing Page
A high-converting landing page is half the battle. We crafted a clean, trust-driven page that turned clicks into actual form fills.
Want Similar Results for Your Coaching Business?
Let's run high-ROI Google Ads campaigns that bring real students — not just clicks.
